Talk about your business with confidence and conviction
Ditch the stale elevator pitch and create a powerful Impact Statement that resonates with the perfect people so you can make a bigger impact in the world!
Download it now
Is this you?
So, why is it SO hard to give a simple yet powerful answer to the question,
“What do you do?”
➤ You’ve got a talent and a skill to share, and you know there are people out there who need you.
➤ You’ve got passion and a driving “why” for your work.
➤ You’ve got big ideas and a desire to make a difference in the world.
If the thought of this question coming up in your next conversation or networking session makes you nervous, you’re not alone.
Many people try to write out an elevator pitch or a mission statement thinking those will get them by, but these statements often fall short:
They don’t convey “why” you’re passionate about your work
They sound a bit forced or stale…and just like everyone else’s
They don’t hit the sweet spot between information and emotion
You need a fool-proof system to help you find just the right words to:
Talk to ANYONE about your business with confidence & conviction
Explain WHY you're so passionate about your work
Start attracting the RIGHT people so you can build an audience and make genuine connections – even if all the details aren’t clear just yet
The Impact Statement Template is going to help you do just that.
Send me the Impact Statement Template!
When I made a career pivot and created my own business, I was in your shoes.
I know that uncomfortable feeling of being unable to convey what was in my heart and head in a way that made people sit up and take notice. I worked and reworked all the “tried and true” statements, but they all lacked the alchemy of clarity, passion, and resonance that enabled me to speak to anyone, anywhere, about my business.
So, I spent years dedicated to understanding what was missing and helping my clients get clarity both in their business and how to talk about it in a powerful way.
That’s why I’ve created this template. I want you to have the confidence and clarity you need to put your gifts in the world to make the impact you desire…starting right now!
- Melissa Davis
Clarity is my passion

Show up with confidence & conviction the next time you talk about what you do.
The template will walk you through your own thoughts about why you’ve invested so much of yourself into your business with a system that identifies:
Your vision for what’s possible in the world – and for your listener – because of the work you do
The pain your prospect deals with
The truth they need to know to make their lives easier
The role you can play in making their vision a reality